I've been obsessed with my Bobbi Brown Long Wear Gel Eyeliners for a while (post here) but the joys of being a beauty addict, when something finishes you want to try something new! Gel Eyeliners are the formulas that I favour for the conditions which I wear eyeliner in, at night most likely combined with some sort of smokey eye. I went on a hunt to find a decent drugstore gel eyeliner and success - I did! I picked up three , L'Oreal, Collection & Maybelline and if you've been a bit of a detective and realised from the title of this post the winner is Maybelline you are correct 
Firstly gel eyeliners dry out ALL the time and the Maybelline pot had a screw on lid that was very secure so I knew I wouldn't be unable to use a full product in a couple months time. The reason why I love Bobbi Brown Gel Eyeliner is the blendablilty of the eyeliner, meaning I can apply it and blend the line to make it less harsh and a little more smokey so the line between my eyeshadow and eyeliner is less obvious. Which is something the Maybelline allowed me to do with ease, like the Bobbi Brown.
Second of all the Bobbi Brown colour pigment is really really black, which I love. When compared to the Maybelline it almost made the Maybelline look brown, only slightly and only noticeable when comparing the colours side by side so I let that slide.
Thirdly, the longevity of the Bobbi Brown is what really makes it stand out as a fantastic gel eyeliner. As I tested out and compared the longevity of both eyeliners, the Bobbi Brown on one eye and Maybelline on the other after five hours they both looked the same. No smudging and fully in place!
When it comes to application I just apply it the same as I would normally, with an angled brush from Sephora but you can pick up a similar one from Mac and blend the line with a matt black shadow and a pointed eyeliner brush like Louise Young LY13.
Maybelline Lasting Drama Gel Eyeliner 24H is £7.99 and available from Boots here and Superdrug here
Maybelline Lasting Drama Gel Eyeliner 24H is £7.99 and available from Boots here and Superdrug here
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